• Manager of Marketing-Fleet

    Job Locations US-MN-Eagan
    Type
    Regular Full-Time
  • Mission

    Manager of Marketing - Fleet

     

    Who We Are

    Founded and continuously led by inventor and entrepreneur Tony Aquila, Solera is a global leader in digital technologies that connect and secure life's most important assets: our cars, homes and identities. Since its inception in 2005 as a garage-based startup, Solera has grown aggressively with over 50 acquisitions across its platforms. The company's current product solutions include Audatex, Autodata, AutoPoint, CAP/HPI, Colimbra, Digidentity, Enservio, Explore Data, Hollander, Identifix, Inpart, LYNX and TitleTec, as well as the company's flagship Digital Garage application. Today, Solera processes over 300 million transactions annually for approximately 235,000 partners and customers in over 80 countries. Unified by a strong culture that values uncommon entrepreneurial thinking and continuous "do-it-different" innovation, Solera's global workforce of 6,700+ associates come from diverse forward-thinking industries that include automotive technology, artificial intelligence, software development, data sciences, cybersecurity, cognitive design, and digital identity protection. For more information, please visit solera.com.

    Explore

    Explore Information Services, a Solera company, is a leading provider of information solutions to the insurance industry. For more than 20 years, Explore has provided innovation, technology, and data solutions to improve insurance decisions. More than two-thirds of the top 100 insurers rely on Explore products to identify risk, reduce expenses, and achieve a competitive advantage.

     

    The Solera Way

    Solera’s uncommon culture is based on three simple principles: Think 80/20 (Focus), Act 30/30 (Efficiency), and Live 90/10 (Accountability).  We define our mindset using Our 3H’s: Humility, a Hunger to succeed, and a desire to Hunt for opportunities to win. We train our volunteers to engage with each other modulating between their intellect (IQ) and emotional intelligence (EQ) using our 3Fs: Facts, Finesse, and Force. Solera has become a global technology leader that is constantly growing in the double digits.  The principles, drills, and values associated with the Solera Way have been fundamental to Solera’s success and our ability to grow, continuously change, and innovate.

     

    Are You Uncommon?

     

    We’re on the hunt for an experienced Manager of Marketing - Fleet who ranks in the top quartile among their peers. Someone who has a highly competitive and entrepreneurial mindset that is wired with a team-first attitude, has no problem rolling up their sleeves to execute their missions, and can modulate between leading and following as needed.  You will serve as the Manager of Marketing - Fleet.

     

    Position 80s

    What You’ll Be Doing

    At Solera, we believe in providing clarity and focus to what our volunteers are responsible for – their mission.  The 80’s, as we call them at Solera, are the employee’s priorities associated with their role or mission.  The mission 80’s for this role, are:

    1. Manage annual marketing planning and execution for Fleet and Insurance markets
    2. Maximize lead generation for the fleet segment
    3. Manage product marketing tactics on insurance segment

     

    Additional responsibilities of the role include:

    • Work with Senior and Executive Management, Product Management and Sales to develop and implement a long-term and annual marketing strategy as well as a marketing and communication plan in accordance with business objectives.
    • Develop and manage all internal and external communication materials such as product brochures, fact sheets and presentations; press releases and quarterly customer magazine; newsletters (internal); technical product documentation; etc.
    • Collaborate with Product Management and Sales to develop value propositions and go to market strategies for products and services. Ensure positioning, major messages and brands are consistently and appropriately represented in all deliverables in conformance with company guidelines.
    • Develop, implement and manage Internet presence (including website).
    • Manage all marketing projects/programs and 3rd party resources
    • Provide metrics based on objectives for all projects/programs, and evaluate the performance of the program against these objectives. Make recommendations for timely adjustments based on changes in marketing objectives and market conditions.
    • Coordinate all tradeshows and ensure availability of appropriate marketing and promotional materials.
    • Develop, execute, evaluate and report on market research projects.
    • Provide monthly marketing department statistics and activities reports.
    • Serve as liaison for Corporate Marketing and Communications.
    • Manage and facilitate contact with the Press.
    • Manage junior marketing resource

    Qualifications

    Are You Qualified?

    • Bachelor’s Degree in marketing, communications, business or associated field; advanced degree preferred (MBA, MA).
    • Ten or more years of professional experience
    • Diverse experience in B2B marketing utilizing traditional and digital tactics to reach decision-maker
    • Demonstrated success in Top Down marketing – identifying, targeting, and reaching largest customers
    • Experience and expertise in latest digital marketing and analytics
    • Experience in developing creative and working with 3rd party creative
    • Direct experience in marketing communications planning, creative direction, printing, electronic media, public relations and associated areas.
    • Experience in integrated marketing communications planning and programs, including social media.
    • Strong writing and presentation abilities.
    • Self-starter and innovative thinker.                  
    • Ability to drive marketing communications planning and processes.
    • Interpersonal and influencing skills (across organizational levels and geographies).
    • Action/problem solving orientation, able to work independently.
    • Fluent with using tools such as Excel, Word, PowerPoint, Outlook and other presentation software experience and skill.
    • Up to 20% travel

     

     

    Our Space

    We believe that offices should be destinations where people want to be… places where people want to work, play and, collaborate. That is why we spend a lot of time on enhancing our workspaces. Solera’s work environments are intersections of the old and the new… of the past, present, and future. They are spaces designed to stimulate creative thinking, innovation, and cross-functional collaboration.

     

    We also embrace wellness. Whether it is our onsite or offsite workout centers, nutritional meals and beverages, or endless snacks for focus and energy.  This wellness plan is our commitment to healthy living, which spans across our office environments.

     

         

     

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